Our product development expertise includes thorough market research, strategic roadmaps, rapid prototyping, rigorous testing, and proven methodologies, guiding your concept smoothly from initial idea to successful market-ready implementation.
Product Development
Market Research:
We deliver deep market insights to validate ideas, understand user needs, and identify opportunities—ensuring your product strategy is grounded in real-world data and built for success from the start.
Roadmaps:
We create strategic, actionable product roadmaps that align business goals with user needs, helping you prioritize features, manage timelines, and stay focused from concept to launch.
Prototyping:
We rapidly turn ideas into interactive prototypes to test functionality, gather feedback, and iterate early—reducing risk and ensuring your product meets real user expectations.
Testing:
We run structured testing to evaluate usability, performance, and functionality—helping you refine your product, uncover issues early, and deliver a high-quality user experience.
Implement Product Methodologies:
We apply proven product development methodologies—like agile and design thinking—to streamline workflows, encourage collaboration, and deliver better, faster outcomes.
“From Ux-Ui, proposal development, motion graphic, focus group leadership, script to website development, we use Insight Research Group”
Matt Foran
Co-Founder, KnowMeQ“Carrie’s ability to communicate clearly, articulate ideas and strategies with sensitivity and respect won her the respect of the team. Her calm unruffled presentation allowed her to work with difficult situations and tight timelines while providing a consistently positive experience for corporate clients, consultants and end users alike.”
Dr. Brenda Pipitone
President, Higher Education Solutions“Carrie’s work is informed by careful planning, consideration for audiences and with a lens on what works. She is honest and provides companies with confidence that their initiatives will fly because they are grounded in careful planning.”
Matt Foran
Co-Founder, KnowMeQ“Carrie is someone you can trust to respect your time, budget and goals and, most importantly, deliver.”
Sacha Raposo
President, Relish Interactive“Carrie has provided us with exceptional insight, connected us with the right people/organizations and guided our project to a successful place.”
Vanessa Dunn
Co-Founder, Simple Movement“Carrie brings a wealth of experience and a fresh perspective to our business and really helps us drive a number of initiatives that were lacking a champion.”
Sacha Raposo
President, Relish Interactive“I choose to work with Carrie because of her ability to build great teams for projects that create large scale impact across a wide variety of sectors by creating environments of trust and creativity.”
Chris Pandolfi
Managing Partner, Department of Unusual Certainties“Carrie has provided us the support and confidence we needed as a start-up company.”
Vanessa Dunn
Co-Founder, Simple Movement“Succinct professionalism and valuable/actionable data-driven insights underpin everything they do.”